PS4, PS5, Barbie and Lego are the most wanted toys in the world

Although the PS5 has just celebrated its first anniversary, recent data shows that children are choosing its predecessor, the PlayStation 4, for Christmas this year.

While the PS5 may be the newest model, the PlayStation 4 is the most popular toy in most countries around the world, but it faces competition from other major toy brands that feature in tops wishlists this year.

Toy market researchers, TheToyZone, analyzed Google search data from around the world to see what toys anxious parents are looking for in every country around the world, and mapped out each favorite toy in each category so Santa could spot a winner for your little angels.

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In Europe, it was clear that the lockdown didn’t just boost games: it also boosted Lego sales.

Lego has proven to be the most popular toy in 11 European countries, edging out the PS5 (ten countries) and the PS4 (nine).

While the Danish toy has been hugely popular for decades, its recent pairing with gaming giant Nintendo to launch the best-selling Super Mario starter set is believed to have firmly placed the brand at the top of wish lists everywhere.

In the UK, the X Box Series X was the most searched toy on Google, while in the Netherlands it was the Nintendo Switch.

The most sought after traditional toy in the UK was Scalextric.

Armenia has broken with the tech trope, however, with Barbie being the most sought-after toy on the internet.

Norway’s favorite was Nerf products, while Austria, Cyprus, Greece and Andorra were fond of Playmobil.

In America, the PS5 reigned supreme, while the X Box X proved to be the most popular in Canada.

The most wanted toy in Mexico was Funko Pop products and in Guatemala it was Hot Wheels.

The majority of countries in North America voted for the PlayStation 4.

The PS5 isn’t even among the most sought-after toys in South American countries.

But the PS4 takes first place in four countries, tied with an older rival: Barbie – for whom Bolivia, Ecuador, Peru and Paraguay have gone mad.

Map of The Toy Zone that shows which toy is the most popular in each part of the world
Map of The Toy Zone that shows which toy is the most popular in each part of the world

The X Box One was the most wanted toy in Brazil, and Uruguay loved Funko Pop dolls.

In the Middle East and Central Asia, the PlayStation 4 and PS5 dominated toy trends, followed by Barbie and Lego.

The LEGO Foundation is currently engaged in the region, offering ‘learning through play’ to marginalized children in Afghanistan, Kyrgyzstan, Pakistan and Tajikistan, which could explain why the brand is so popular.

Barbie was the most sought after toy in Turkey and Azerbaijan.

PS4 with the most popular in Iraq, Jordan and Palestine.

X Box was favored by Kazakhstan while Lego led in Tajikistan.

Across the rest of Asia and Oceania, children’s games Ludo and Slime were niche favorites, but the PS4 owns that region and is the most popular toy in nine countries.

The PS5 also adds four more territories to Sony’s transport to this side of the planet.

White square game device
Play Station 5

Korea and Taiwan were big fans of the PS5 as well.

Demand for the rare PlayStation 5 is so intense that a riot broke out in a Tokyo store when rumors of restocking erupted.

In Pakistan, Ludo was the champion, while Barbie was the “it girl” in Bhutan, Sri Lanka, Myanmar and the Philippines.

Vietnam and Hong Kong’s first choice was Lego, while children in Bangladesh searched for slime.

The most wanted toy on Nintendo Switch Singapore.

Barbie was the first choice in 15 African countries this year, including Algeria, Tunisia, Kenya and Morocco.

The Scrabble spelling game was the most sought-after toy in Niger and the Democratic Republic of the Congo.

Blue Scrabble Board Game Set
scrabble board game

Namibia’s most sought-after toy was the X Box 360.

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