The chief marketing officer of Microsoft Studios’ marketing group tweeted that new information about the Xbox Series X mini-fridge will arrive next month.
Aaron Greenberg, general manager of Xbox games marketing, recently revealed that more information on the upcoming Xbox x series Mini-Fridge will be unveiled next month and is expected to launch this holiday season. The Xbox Series X mini-fridge was originally shown during the Xbox E3 2021 showcase, but there has been little to no information on the project since.
After the reveal of Microsoft’s Xbox Series X, fans took to social media to joke about Microsoft’s new console and poke fun at how it looked more like a mini-fridge than a gaming system. The company decided to join in the joke and gained visibility by making an Xbox Series X mini-fridge and sending models of the creation to a few celebrities, such as Snoop Dogg. It didn’t end there, however, as Microsoft also collaborated with The Rock’s energy drink brand ZOA and promoted the drink in an Xbox Series X mini-fridge to some influencers. This joke that has become a legitimate product is now slated for release later this year.
Responding to a tweet calling her for an update, Greenberg tweeted that more details on the Xbox Series X mini-fridge would be revealed next month. In April, Greenberg promised fans that if Xbox wins Twitter “Best Of Tweets: Brand Bracket” competition, Microsoft would go ahead and make Xbox mini-fridges a real product. Inviting fans to vote, Xbox ultimately triumphed over Skittles, fulfilling Greenberg’s wish. Now, Greenberg has made it clear that the Xbox Series X Mini Fridge will make its mainstream debut this “holiday.”
Super Brad, I’ll say it worked. We’ll share more information next month on the Xbox Series X Mini Fridge launch this holiday. #XboxandChill 💚🙅🏼♂️🥶
– Aaron “Day One On Game Pass” Greenberg 🙅🏼♂️💚U (@aarongreenberg) September 23, 2021
While there was – and continues to be – curiosity around the Xbox Series X mini-fridge, the project did not make its way to the Xbox Gamescom 2021 storefront last August. Microsoft did say, however, that more hardware would be released on this holiday, possibly alongside the Xbox Series X mini-fridge. This included the Limited Special Edition. Infinite halo Xbox x series, Infinite halo Elite Series 2 controller, and Forza Horizon 5The Xbox controller, which comes with exclusive downloadable content.
While it is now known that more details on the Xbox Series X mini-fridge will be revealed next month, there is no information for the date or time of the said announcement. There is also no information on the cost, availability or final design of the product. Either way, the Xbox Series X mini-fridge will be released by the end of the year – an Xbox satirical internet joke has officially become a reality.
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Source: Aaron Greenberg / Twitter
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